In 2011, Dupree launched Jesse James America’s Outlaw Bourbon which has exceeded all expectations is now being sold in 40 states as well as Australia, Germany, and Uruguay. In less than 5 year, the brand has sold over 150,000 cases, which is a great accomplishment in the liquor industry. There are currently 11 skus between the Jesse James and Full Throttle brands. The Full Throttle Distillery in Trimble, Tennessee revitalized the sleepy town of less than 700 people and has generated jobs and tourism that was key in pulling the town out of financial hardship and back on the map. Recently Dupree and his partner Michael Ballard opened the Deadwood Distilling Company in Deadwood, South Dakota.