Dupree developed a proprietary research platform that plugs into radio and television called MIXER. Mixer will help media outlets of all sizes rebrand and move forward in a very interactive manner. Mixer is currently being beta tested in a number of markets and will continue expanding.
MIXER is a patented data management platform for radio. An incentive-driven listener loyalty program, MIXER collects music and market research from listeners in REAL-TIME, arming both the programming and sales teams with actionable data and insight.