Jesse James Dupree
Jesse James Dupree is the owner of the multi-faceted Mighty Loud Enterprises, the front man of multi-platinum selling rock band, JACKYL, owns his own brand of spirits and has developed a research platform that will revolutionize the media industry.
Mighty Loud has many divisions- a record label and music production company, a television production company, event management and production and a marketing/consulting division which works with companies such as Zippo Lighters, Sidney Frank’s Crunk Energy Drink and Harley Davidson Motorcycle Company. Dupree is the creator and Executive Producer of the smash TruTV series Full Throttle Saloon which is a behind the scenes look at what it takes to run the world’s biggest biker bar in Sturgis, SD and wrapped the sixth season after the 2015 Sturgis Motorcycle Rally. Dupree previously created and Executive Producer of the Emmy-nominated MTV series Two-a-Days, and numerous pay-per-view specials including Sturgis Exposed and Mardi Gras Exposed, and the Dirt Poor Comedy Show.
Mighty Loud also produces a series of 4-5 day festival events, partnering with NASCAR, Live Nation, House of Blues, AEG. These are regional events that draw fans from a 400- 500 mile radius and acts as another great co-branding opportunity for all of the Mighty Loud brands and its radio partners.
In 2011, Dupree launched Jesse James America’s Outlaw Bourbon which has exceeded all expectations is now being sold in 40 states as well as Australia, Germany, and Uruguay. In less than 5 year, the brand has sold over 150,000 cases, which is a great accomplishment in the liquor industry. There are currently 11 skus between the Jesse James and Full Throttle brands. The Full Throttle Distillery in Trimble, Tennessee revitalized the sleepy town of less than 700 people and has generated jobs and tourism that was key in pulling the town out of financial hardship and back on the map. Recently Dupree and his partner Michael Ballard opened the Deadwood Distilling Company in Deadwood, South Dakota.
Dupree developed a proprietary research platform that plugs into radio and television called MIXER. Mixer will help media outlets of all sizes rebrand and move forward in a very interactive manner. Mixer is currently being beta tested in a number of markets and will continue expanding.
On the music side of things, where it all began—JACKYL and Dupree are celebrating 25 years in 2016 with a their 9th studio album, ROWYCO, that will be released on August 5th. Not only is the BAND celebrating 25 years, but so is the BRAND of Jackyl. The brand has been able to sustain the value of blue collar, working class America and has built up a list of rich radio relationships that have lasted throughout the past 25 years.
The common denominator with each of these projects, companies, and ideas is the synergy between them all. Dupree has been able to build and nurture relationships that have crossed over into each of these endeavors and allowed him to continue to grow and create in a variety of different industries outside and inside of the music world. Regardless of the business or industry hat Dupree is wearing on any given day, he ultimately credits success to his ability to be a ‘manager of expectations’.